PLR Sales: Helpful Tips

When you're writing or modifying your private label content, write it from the angle of the person who you'll be selling it to.  They are the ones that will be reading the information, and if it's for their benefit, then by all means gear it towards them.  It defeats the purpose if you're not focusing on the needs of your customer.  You are there to cater to them.

If your budget allows it and you don't have the time to create private label articles, hire a ghostwriter, check with Elance, or other freelance writing sites.  You can get some candidates for a reasonable price.  You can also check with the more popular forums to find writers who are looking for writing work.  They'll be glad to negotiate a deal with you.

You should have good sales letter copy.  It should include the following:

1) Headline - Your headline is usually in red bold lettering.  It stands out because it uses a large font.  This is to get the customer's attention.  The headline should also be worded whereas it stands out. 

It should be something that is attention grabbing the moment people laid eyes on it.  It should be something that will force them to keep reading to find out more.  You can also have a sub headline.  Of course, the sub headline will have a smaller font, but still in bold.  It just provides a little emphasis on what's to come.

2) Sales Copy - When your write, write as if you were addressing this to one person.  This makes them feel special and privileged that you would send them an offer.  You can also list features of your product, but the key is to list the benefits. 

What will it do for them?  That's what they want to know.  If the product does something for them and meets their needs, then more than likely, they'll whip out their credit card and make a purchase.  If it doesn't meet there needs or benefit them in any way, they won't even finish reading the sales page. 
   
If this product is a private label rights offer on how to use private label rights, you should pose some potential problems in the sales letter.  For instance:

Let them know that you know that there's a problem that needs to be resolved.  In this case, the person may be challenged in how to use private label rights.  The person may not know how to modify private label content after they've purchased it from a website. 

The person may not know how to create a product with the content they've purchased.  Knowing how to market unique products may be a challenge.  The person is not versed in writing a sales letter.  Structuring private label rights articles is out the box.  The person needs to know how to create graphics for their product.

Well, since you have a product that can remedy these challenges, you can present it to the person in a way that won't make them feel intimidated or embarrassed about purchasing your product.

Your sales copy should answer and solve all their concerns.  It should explain how to create a private label rights product step by step.  Let the person know that your product explains how to modify private label content and how to create a product with that content. 

If they can't write a sales letter, offer suggestions and alternatives.  Provide suggestions and instructions regarding creating graphics for the product. 

Assure your potential customer that their needs will be addressed in the product.  Also, let your potential customer know of the additional items that will accompany this product.  On your website, provide them the following information:

• What format they will be receiving the product (i.e., PDF, Word document)
• What they can do with the PDF and Word doc (i.e., modify content, etc.)
• Modify the content to create different reports you can distribute for free
• Create an e-course with the content
• Create a newsletter with the content
• Salesletter already written (pre-written salesletter)
• Modify the Word document to create articles with a resource box
• Modify and customize graphics to your specifications

On your salesletter, you should include any testimonials if you have them.  This makes your product more credible and will prompt your potential customers to purchase the product.  Make a special effort to estimate the actual value of your product.  This looks good so the potential customer will know how much it could have actually cost as compared to what you're offering.

You might also mention that there is a limited quantity of your product available.  In other words, you're saying that if you want it, you need to purchase it now.  If the person waits later or in a few days, the product may not be available.  Limiting copies also holds an advantage for you.  This preserves the value of your product.

Interested in Private Label Content? Well, you've come to the right spot. Just hover your mouse over the links on the left to see the scope of what we offer. Fact is, we've got SO MUCH great content, we even "WOW" ourselves!