How to Maximize Profits with Resell Rights

Upfront Sales

You sell your book for a one-time profit.

Depending on the type of book you are selling, you can make a big upfront sale or for a small profit but you can capitalize on the back-end. Some people even giveaway their E-books for free because they want their book to go viral hoping to make big money on the back-end.

There are even instances of people paying affiliate commissions that are so exorbitant that they are even losing money for every sale that they make (your affiliate sells your book - you make $50 but you pay out $60 to the affiliate). They employ this strategy when the customers are highly targeted and they are making tons of money on back-end sales!

Back-end Sales

You add your affiliate links to your book.

There are many ways to make money from back-end sales.

You are a merchant and you set up your own affiliate program for the back-end product that you are selling.

• You are an affiliate and you are promoting an affiliate program that pays only one-tier. You make sales only when you refer a sale directly but not their direct sales. This type of selling doesn't guarantee long-term income as other affiliates essentially become your competitors.
• You are an affiliate and you are promoting an affiliate program that pays MORE THAN one-tier. This could be known as a multi-level affiliate program. Even a two-tier affiliate program is considered multi-level.

So whenever your resellers resell your E-book, you would want them to keep all the profits to themselves because you can leverage on their marketing efforts. Remember that the big money is in the back-end so when your E-book goes viral, your resellers are putting money in your pocket.

Re-branding Fees

You can charge some resellers a re-branding fee or offer them re-branding free of charge to give them an incentive to promote your product.

If you are a merchant and your product offers a program, you must consider this as a marketing strategy because you want your products to go as viral as possible. You can even re-brand the author's name and let your affiliates promote your product as their very own product.

Selling Resell Rights

You can choose to sell the resell rights to your product separately or to enhance the perceived value of your E-book. Resell Rights, if sold separately from the product, it can cost up 2-5 times the normal price of a product.